Ok, so my connections were bad.. red LED flashing now, it wasn't before.
I'm getting this:
stm32flash -
http://stm32flash.googlecode.com/Using Parser : Intel HEX
Using Parser : Intel HEX
Serial Config: 57600 8E1
Failed to get init ACK from device
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And I still see AQ Firmware not connected.
When and exactly for how long I should keep my hands on tweezer at BOOT?